We Help You Get the Best of the Chinese Market

Receive our latest NEWS !
And keep yourself up-to-date

Daxue Market Research


Daxue utilizes consumer panel in order to conduct survey on your specific target consumer in the Chinese market (age, sex, income, geographical areas, consuming patterns, etc).

Viev Details


Daxue creates the data-driven market reports on the Chinese market, especially in order to provide you with better understanding of needs and desires of the customers and the opportunities to enter the Chinese market.

Viev Details


Daxue Consulting gathers, analyzes and interprets information and data about your specific industry and the Chinese market. Consumer researches especially research into the characteristics, spending habits, and consumption patterns of your target market.

Viev Details


Daxue uses its network and its unique experience to gather the most close-to market information. Mystery shopping involves a researcher (the mystery shopper) going incognito and reviewing the on-shelf situation, the store environment and customer service.

Viev Details

Daxue Tech


Daxue Consulting leverages its years of experience and its market research capabilities in the Chinese market to offer data-driven and tailored digital strategic plan.

Viev Details


Daxue Consulting has developed its own mobile application to conduct, with its team of researchers covering the entire country, store audit and store-check in China.

Viev Details


Daxue creates online surveys usinga database to store the answers and a statistical software to provide analytics in the Chinese market.

Viev Details

Daxue Consulting Management


Lorem ipsum dolor sit amet consectetuer Suspendisse et the justo. Praesent mattis commodo augue liquam ornare hendrerit augue.

Viev Details


Lorem ipsum dolor sit amet consectetuer Suspendisse et the justo. Praesent mattis commodo augue liquam ornare hendrerit augue.

Viev Details


Lorem ipsum dolor sit amet consectetuer Suspendisse et the justo. Praesent mattis commodo augue liquam ornare hendrerit augue.

Viev Details

Daxue Strategy


Lorem ipsum dolor sit amet consectetuer Suspendisse et the justo. Praesent mattis commodo augue liquam ornare hendrerit augue.

Viev Details


Lorem ipsum dolor sit amet consectetuer Suspendisse et the justo. Praesent mattis commodo augue liquam ornare hendrerit augue.

Viev Details


Lorem ipsum dolor sit amet consectetuer Suspendisse et the justo. Praesent mattis commodo augue liquam ornare hendrerit augue.

Viev Details




  • World class quality

    Your project is managed from proposal to presentation by professionals consultant with years of market research experience in China from top corporations and universities. They provide careful thought to the approach and the selection of effective, well-known and proven methodologies to fit your needs while meeting every deadline. Our knowledge of research and of China ensures conclusions you can trust. We help you to identify the impact of new trends.

  • Nationwide Reach

    Our unique nationwide network of professional degree candidates (among top MBAs, CPAs, CFAs, PhDs & similar degrees) as well as university professors work with us on a per-project basis to complete large-scale data collection that large firms simply cannot match. Our network through universities make it also possible for our market survey in China to reach any industry as professional degree candidates are in constant contact with the professional world. They concurrently represent both a workforce and a source of information.

  • Responsiveness & Flexibility

    Support from your project manager is just a phone call away. Clients tell us how pleased they are to find their senior consultant had researched their business and understood their unique challenges in China.

  • Talented people:

    to perform data collection, we hire the excellence of professional degree candidates managed by experienced full-time in-house professionals. We select only the brightest of candidates to collect the data that will help you to grow your company and to provide the best market research methodology in China.

  • Perfect partner in China

    Most of our clients are consulting and market research firms which partner with us to cover their projects in China. As we are focusing on China’s market, we will never compete with our partners abroad and as such we are the best, safest and most reliable partner they can find in China.

  • Our clients

    MNC and SME (Small and Medium Entreprises). Our clients are both multinational corporations and medium-sized companies.




  • Market Research China Firm’s Strengths

    Our extensive experience in Chinese markets, university connections and unique data-gathering network separate Daxue from other consulting firms in China. Our obsession with quality data in China’s dynamic and confusing environment means your business decisions will be based on an informed and realistic understanding of your market.

  • Our clients: MNC and SME

    Our clients range from large multinationals down to mid-size enterprises. No matter the size, we custom-tailor each market research and consulting plan to meet the unique needs of our client, providing itemized pricing for great flexibility.

Daxue Consulting offers consulting in China. We leverage the best resources in order to provide our clients a wide range of business Intelligence tools to help their strategic decisions and plan for a successful development in China. Our role is to help business units to achieve leadership positions.

Our services and methodologies for market research in China

Our methodologies use quantitative and qualitative information to analyze and understand the Chinese market. Our services include different market intelligence tools such as:

  • Market research
  • Focus groups
  • Mystery shopping
  • Store checks
  • Market study
  • Online survey
  • Market report
  • Market analysis in China
  • Marketing research in China
  • Strategy in China
  • Retail & distribution consulting
  • In-depth and quantitative interviews
  • Business plan
  • China entry strategy

The expertise of Daxue Consulting

Since 2009, Daxue Consulting has served Multinationals (MNC) and SME in numerous sectors such as FMCG sectors, food and beverage, technologies, real estate projects, travel, leisure, E-commerce websites, luxury fields, and fashion as well as industrial and BtoB businesses. The projects and market surveys managed by our consulting firm are based on well-known and fully mastered methodologies. On top of the projects managed by our firm, specialized senior consultants in retail, luxury, China, automotive, design, and E-commerce are called upon in order to give perspective and moderate workshops or focus groups. We provided market research in Shanghai, Beijing, Guangzhou Shenzheng and all over China. You can find our website in Hong-Kong and China.

One client, one unique experience

Our work is focused on our clients and we adapt our methodologies to their questions to get the best information possible to solve their challenges in China. We consider each market research project as a unique and new challenge. Over the years, the multitude of differing projects helped develop our technical tools in leveraging on social networks, forums and new technologies in our market survey in China. These tools make it possible to approach the Chinese markets and to provide consulting in a unique, effective and competitive way. We are able to examine our clients’ technological deficiencies and suggest methods to improve their operations in China. Following this examination, we can develop and program new useful tools and suitable methodologies to improve our clients businesses. No business today can deny the need for technology in their daily business operations and our consulting team wants to provide you the best tools to improve these operations in China.

Efficiency throughout China for China Market Research

Daxue Market Research Group has offices in Beijing, Shanghai and Hong-Kong. Moreover, we are able to manage market surveys all over China through our network of project assistants and panels. Through our contacts and university networks, we are able to leverage this resource to make it a proxy to understand the entire market. Our target audience is actually connected with all of the segments we are interested in and we particularly aim to work with MBAs to serve as samples to better understand the thoughts and consumptions patterns of the emerging middle and affluent classes in China. Leveraging this proxy makes it possible for us to conduct business in various fields such as agri-business, utilities, retail, fashion, FMCG, food & beverage and many other fields.

Information, the key to success in China

Useful market research requires thorough, honest and candid approaches to make sure we interview the right sample, we ask the right questions and get accurate information. Understanding competition, pricing of products and services, consumer paths, consumer values, design, price and product acceptance, locations of shops and products in retail, creation of marketing planning, choice of marketing channels and business plans are necessary to gather useful and successful marketing research in China. As one of the most competitive companies for China market research, we offer our expertise to our clients who want to understand the very unique and specific Chinese market landscape.






  • The Smartwatch Market in China: The Largest Market in the World
  • 03 May
  • The Smartwatch Market...

    by Federico in Uncategorized
  • Smartwatches are wearable devices, a category that includes smartwatches, smart bands, and smart glasses. Rather than being held in hand […]

  • Fast Fashion Industry in China: The Success of Miniso in China
  • 25 Mar
  • Fast Fashion Industry...

    by Federico in Uncategorized
  • Founded in September 2013, Miniso, a Japan fast fashion designer brand advertised as “ten yuan each, quality of life”, has […]